![]() He launched a solo career in 2011 with Formula Vol. Santos got his start singing in New York in the legendary boy band Aventura, which brought the traditional Dominican genre of bachata to the mainstream. But years before either artist came along, it was Romeo Santos - the dimpled bachata heartthrob known for his sky-grazing falsetto - who helped pave the way by refusing to give into the industry machine. Major acts, such as Bad Bunny and Maluma, debunked that idea by becoming undeniable stars without changing their sound or style to fit into the Anglo pop world. ![]() For many years, the music business seemed to think that Latin artists needed to follow a stereotypical crossover path to get global attention.
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